TrafficEngine - High-performance Search Marketing Technology

In recent weeks we’ve brought onboard a huge num­ber of new adver­tis­ers onto our SMarT (Search Mar­ket­ing Tech­nol­ogy) plat­form. This is great news (of course) for the Traf­fic Engine team, and also for our pub­lish­ers; sud­denly, your pool of adver­tis­ing part­ners has increased, mean­ing even more ad pos­si­bil­i­ties for your sites!

Our inven­tory has grown so much in fact that we are ACTIVELY SEEKING TOP-TIER PUBLISHERS to match up with our World-class adver­tis­ers. Got a great site and look­ing for a way to effec­tively mon­e­tize it? Won­der­ing what to do with all your excess impres­sions? We can help! We are look­ing for new pub­lish­ing part­ners in all B2B and B2C ver­ti­cals with mid-to-high TQ scores… if this is you, con­tact us imme­di­ately! And if you are already a Traf­fic Engine part­ner and have been inac­tive lately, this is a GREAT TIME to get reacquainted!

In addi­tion to their recent for­ays into real-time search, Google is also mak­ing a big­ger deal out of it’s local func­tion­al­ity. Now, you can refine search results with a “Nearby” but­ton, which will fil­ter your results that cater to your loca­tion. So if you do a Google search for Ital­ian restau­rants, you can click the “Show Options” but­ton to access a “nearby” fil­ter to see results for Ital­ian restau­rants in the city/area you live in. You’ll also be given local busi­ness results as well.

It should be noted that this func­tion has existed for some time as part of their maps appli­ca­tion; we will prob­a­bly see more and more cross-pollination (Google Buzz + Gmail, any­one?) between prod­ucts in the near future.

Google says that it will shows you Nearby results accord­ing to your IP address or your pre­ferred loca­tion, if you cus­tomized your loca­tion in search settings.

From the offi­cial Gog­gle blog: http://googleblog.blogspot.com/2010/02/refine-your-searches-by-location.html

Accord­ing to recent indus­try reports from both eMar­keter and The Kelsey Group, search will see sub­stan­tial increase in mobile ad share over the next 3 years. Traf­fic Engine, as a lead­ing provider of search tech­nol­ogy and infra­struc­ture, is posi­tioned to ben­e­fit from this shift.

Search as the dom­i­nant mobile ad vehi­cle
With a com­pound annual growth rate of 58.6% from 2008 to 2013, search as a mobile ad deliv­ery sys­tem is grow­ing by leaps and bounds. eMar­keter pre­dicts a mar­ket share increase from 18% to a whop­ping 37% in 2013. This works out to 577.2M, up from just 57.6 in 2008. Much of this growth is attrib­uted to Traf­fic Engine and oth­ers mak­ing avail­able an increas­ingly sophis­ti­cated array of tools and plat­forms, along with more capa­ble handsets.

The decline of SMS
The increase of search share will largely come at the expense of SMS, accord­ing to eMar­keter. Cur­rently, SMS ad share hov­ers around 60%, at a 2008 vol­ume of 192M. As smart­phones (and “smarter” phones, who offer addi­tional func­tion­al­ity but not nec­es­sar­ily apps like the iPhone and Black­berry) become increas­ingly ubiq­ui­tous, the reliance on SMS as a deliv­ery plat­form will decrease.

Dis­play also on the rise
Dis­play is expected to grow as well, from 22% in 2008 to 35% in 2013. This is very strong growth from 70.4M (2008) to an expected 546M in revenues.

A final take away is the slingshot-growth of the mobile indus­try as a whole. With the excep­tion of archaic SMS, all mobile ad plat­forms are ris­ing as the sec­tor sees amaz­ing growth. The 2008 total seg­ment level of 320M is pro­jected grow to 1.56B by eMarketer.